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“A domestic law firm with international law firm standards.”

“Truly premium market players.”

“A valued and very much trusted collaboration partner.”

The sectors of consumer goods, food, and retail are witnessing high-speed development under the impact of changing consumer behavior, new technologies, and growing pressure from regulators. Against this background, companies in these sectors face a challenging legal environment to remain competitive and compliant.

Our practice group offers our clients in the consumer goods, food, and retail industries a full scope of legal services attuned to their exact needs. This helps our clients to protect their brands and effectively manage the risks associated with new market opportunities.

Regulatory Compliance

We assist companies in navigating the complex regulatory landscape, including food safety, labeling, environmental standards, and consumer protection laws, ensuring full compliance and minimizing legal risks.

Intellectual Property Protection

We provide legal support in securing and enforcing intellectual property rights, including trademarks, patents, and trade secrets, essential for protecting brand identity and innovations.

Supply Chain Management

We offer legal counsel on supply chain contracts, logistics, and dispute resolution, ensuring that companies maintain resilient and legally compliant supply chains.

Product Liability and Safety

We advise on product liability issues, including risk management, recalls, and litigation defense, to protect companies from potential legal and financial repercussions.

Mergers and Acquisitions

We support companies in mergers, acquisitions, and joint ventures, including due diligence, transaction structuring, and regulatory approvals, to facilitate strategic growth and market expansion.

Advertising and Marketing Compliance

We provide guidance on advertising and marketing regulations, including claims substantiation, social media compliance, and avoiding misleading practices, to ensure legal compliance and maintain consumer trust.

Data Protection and Privacy

We advise companies on data protection and privacy issues to ensure the secure handling of consumer data.

Franchising and Distribution

We assist in the development and management of franchising and distribution agreements, ensuring legal compliance and supporting business growth through effective network expansion.

Employment and Labor Law

We advise on labor and employment matters specific to the retail and consumer goods sectors, including workforce management, union negotiations, and compliance with labor laws.

Sustainability and Environmental Practices

We provide legal guidance on sustainability initiatives and compliance with environmental regulations, helping companies enhance their environmental footprint and meet consumer expectations for sustainable practices.

Lead Experts

Vladimir Bojanović

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Lead Experts

Tanja Dugonjić

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Lead Experts

Nikola Gvoić

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Lead Experts

Ivan Štrbac

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Vladimir Bojanović
Tanja Dugonjić
Nikola Gvoić
Ivan Štrbac

Work highlights

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Highlights

Legal Support for a Global Product Recall

We provided comprehensive legal support to a multinational consumer goods company during a global product recall. Our services included advising on recall procedures in SEE region, managing communications with regulators, ensuring a smooth and legally compliant process.

Highlights

Structuring of a Strategic Acquisition in the Retail Sector

We assisted a leading retail chain in structuring and executing a strategic acquisition of a competitor. Our involvement included conducting due diligence, negotiating transaction terms, and securing regulatory approvals, which enabled the client to expand its market presence and increase competitiveness.

Highlights

Advising on Compliance with International Food Safety Regulations

We advised a global food and beverage company on compliance with international food safety regulations across multiple jurisdictions. Our team developed a comprehensive compliance strategy that addressed diverse regulatory requirements, ensuring that the company's products met the highest safety standards worldwide.

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